Marketing Officer

Transnational Academic Group, in partnership with Lancaster University UK, delivers British undergraduate, postgraduate and foundation programmes at its campus in Ghana.  As we move onto the next exciting phase of our mission to develop African leaders of tomorrow, we are seeking an experienced, energetic and dynamic professional as MARKETING OFFICER.

Duties and Responsibilities:

• Implement PR campaigns and strategies as well as track and report the performance and impact of relevant advertising activities.
• Assist in the design and/or production of marketing materials and manage the stock of collaterals,
• Implement strategies to continuously improve corporate image and reputation.
• Monitor and manage online campaigns and put together comprehensive post-campaign reports.
• Monitor and report on activities and provide relevant sales and marketing information to the department/Line Manager
• Provide reports pertaining to effectiveness of marketing campaigns, lead analysis, lead target achievements, competitor analysis and market intelligence, or any other ad hoc reports as requested by line Manager.
• Investigate, research and prepare reports on key marketing issues and undertake market research, competitor analysis, statistical and trend analyses as directed
• Closely monitor competitive presence and industry trends across various message boards, business newsletters and social media;

Requirements:

• Bachelor’s degree in business, Marketing, Public Relations, Mass Communication or related fields.
• Minimum four (3) years’ experience in a sales or marketing role.
• Agency Experience is strongly recommended.
• Must have beginners to intermediate proficiency in copywriting.

Qualified persons should please send their Curriculum Vitae (CV) together with a Statement of Interest to [email protected] and mention MARKETING OFFICER in the subject line.

Only shortlisted candidates will be contacted. Deadline–15^th July 2023.