Marketing Manager – Maternity Cover – Fixed Contract – 6 Months) – Curtin University Dubai

POSITION SUMMARY

 The Marketing Manager (Fixed Term 6 Months) is responsible for leading and executing strategic marketing initiatives that enhance the institution’s brand visibility, support student recruitment objectives, and strengthen stakeholder engagement during the maternity cover period. This role also offers the potential to transition into a full-time position, based on performance and business needs.

This role will oversee the day-to-day management of the marketing function, ensuring the effective planning, delivery, and evaluation of integrated marketing campaigns across digital, communications, PR, and outreach channels. A strong emphasis is placed on student recruitment, school engagement, events, and partnership development.

The position plays a critical role in maintaining momentum across marketing activities, ensuring alignment with institutional goals, and delivering measurable results within a fast-paced higher education environment.

RESPONSIBILITIES

Core responsibilities

 Strategic & Operational Leadership

• Lead and manage the marketing department, ensuring continuity of operations and delivery of key objectives during the maternity cover, with the potential to transition into a full-time role based on performance and business needs.
• Develop, execute, and optimize marketing strategies aligned with institutional priorities and growth targets
• Oversee planning and delivery of integrated marketing campaigns across digital, social media, events, PR, and traditional channels

Student Recruitment & Outreach

• Drive student recruitment initiatives, focusing on lead generation, conversion strategies, and pipeline support
• Coordinate school engagement programmes, building strong relationships with schools, counsellors, and partners
• Lead outreach strategies including careers fairs, exhibitions, and recruitment events
• Evaluate performance and ROI of recruitment events, fairs, and outreach campaigns

Brand, Digital & Communications

• Ensure strong and consistent brand positioning, messaging, and visual identity across all platforms
• Oversee digital marketing channels, including website, SEO/SEM, social media, and email campaigns
• Manage PR, communications, and external visibility initiatives
• Lead content strategy and development across all marketing collateral (digital and print)

Analytics & Performance Management

• Monitor and analyse marketing performance metrics and campaign effectiveness
• Provide data-driven insights and recommendations to improve engagement and conversion
• Track and report on recruitment marketing KPIs

Stakeholder & Vendor Management

• Collaborate closely with Admissions, Student Recruitment, and Academic teams to align campaigns with recruitment targets
• Manage relationships with external agencies, suppliers, media partners, and event organisers
• Oversee marketing budget allocation, ensuring efficient resource utilization.
• Support the organisation and execution of open days, school visits, outreach programmes, and institutional events
• Coordinate internal communications related to campaigns and key initiatives
• Conduct market research and competitor analysis to inform campaign planning and positioning
• Contribute to brand development and institutional storytelling initiatives
• Participate in cross-functional projects and committees as required
• Undertake additional duties as assigned by senior leadership in line with institutional priorities

RELATIONSHIPS

The role requires strong collaboration across the institution, including:

• Senior Executive Team
• Admissions and Student Recruitment Teams
• Academic Schools and Faculty
• Student Services and Engagement Teams
• IT and Digital Teams
• External stakeholders (schools, agencies, partners, media)

QUALIFICATIONS AND SKILLS

• Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s preferred)
• Professional certifications (e.g., CIM, Digital Marketing) are an advantage

Experience & Knowledge

• Proven experience in a marketing management role (minimum 3 years).
• Experience in higher education, student recruitment, or service-based industries preferred
• Strong understanding of digital marketing, branding, and campaign management

Core Competencies

• Demonstrated ability to develop and deliver impactful marketing strategies
• Strong analytical skills with the ability to interpret data and optimise performance
• Excellent communication, content development, and storytelling skills
• Experience managing agencies, suppliers, and marketing budgets
• Ability to manage multiple projects and stakeholders simultaneously
• Highly organised, proactive, and adaptable in a dynamic environment
• Proficiency in marketing technologies, CRM systems, and digital platforms

LOCATION AND WORK ENVIRONMENT

• This position is a full-time, on-campus role offered on a 6-months contract.
• Flexibility for remote work based on operational requirements and approved workloads.

 COMPENSATION AND BENEFITS

• Competitive compensation package aligned with the industry.
• Freezone company sponsored visa.
• Health insurance with a quality provider under the company’s group medical policy.
• Transport services or transport reimbursement if travelling is required offsite.
• Staff discounts on university programs and university’s short courses.

COMPANY DESCRIPTION

Transnational Academic Group (TAG https://transnationalacademicgroup.com/), established in 2007, specializes in providing private higher education and professional education in the Middle East and Africa. TAG’s education holdings include Curtin University Dubai, Lancaster University Ghana, and TAG International College Nigeria, ABN Training Institute South Africa, and TAGmyFuture. The group focuses on developing human capacity in emerging markets through its university partnerships, international colleges, and training institutes by offering a range of academic and professional pathway, undergraduate, and postgraduate programs across the disciplines of business, information technology, engineering, law, psychology, health sciences, and media. Its mission is centered on offering high-quality, career-focused education to foster the development of individuals who can contribute positively to their communities and nations.

Curtin University Dubai, a global campus of Curtin University Australia, was established in collaboration with TAG in 2017. It is recognized for its innovative approach to education, focusing on high-impact research and strong industry partnerships, which are designed to prepare students for future job markets.

Curtin University is ranked 183rd globally in the QS World University Rankings 2024 and continues to be positioned in the top 1% of universities globally according to the Academic Ranking of World Universities (ARWU) 2023 and Times Higher Education Ranking 2023. The Dubai campus is also 5-star rated by the QS Knowledge and Human Development Authority Education Classification Rankings.

The Dubai campus offers a diverse range of programs in areas such as Engineering, IT & Computing, Business & Management, and Health Sciences, each tailored to meet the demands of global and local markets. Additionally, the campus is a vibrant hub for student life, offering various clubs, societies, and a range of support services to enhance the student experience and foster community engagement. The university emphasizes personal attention to students, boasting an impressive graduate placement rate of 95% as of March 2024, highlighting its commitment to producing industry-ready professionals.

Curtin University Dubai values community engagement, forming strong ties to local and international communities through various initiatives. This engagement not only enhances the student learning experience but also contributes to societal development.