Digital Marketing Specialist

Please note that your employment will be with Transnational Academic Group Middle East and will be governed by the laws of the UAE.

TAG’s Overarching Responsibilities

You will be responsible for a large portion of the business’s online presence. You would be expected to have a grasp of the sales and marketing funnels in terms of lead generation and nurturing. You would also be responsible to raise brand awareness and create student preference for our University partners in the online space & support the execution of the University Marketing Strategy, under the direction of the Student Recruitment & Marketing Managers.

• Demonstrate the TAG culture of loyalty, integrity, and quality in everything that you do
• Treat every member of the team with respect.
• If you see something that needs done and you can do it, then do it. If it is something you can’t do, then tell someone who can.
• In everything you do, seek to do your best, and give feedback to others to continually improve both our processes and team.

Remember that we are here to create positive change in the lives of our students and through them, in the world.

You will bring to the role

• Design digital media campaigns aligned with business goals
• Manage end-to-end digital projects
• Establish business’s web presence to boost brand awareness
• Maintain a strong online company voice through social media
• Stay up-to-date with digital media developments

Desired Qualifications

• Bachelor’s degree in marketing, Digital media or a relevant field.
• Proven work experience as a Digital media specialist.
• Solid knowledge in Google Ads, Social Media Advertising
• Landing page platforms such as leadpages and unbounce
• CRM and emailing systems such as Mailchimp, ActiveCampaign, Marketo, etc.
• Fluent in English. Arabic is a plus.
• Excellent analytical and project management skills
• An ability to multitask and perform under tight deadlines
• Dynamic, energetic, self-motivated & result oriented.