Social Media & Marketing Officer – Curtin University Dubai

POSITION SUMMARY

The Social Media & Content Marketing Officer is responsible for growing the University’s digital presence through engaging, relevant and platform-specific content. The role owns the day-to-day management of social media channels, content creation, community engagement and organic audience growth, with a strong focus on bringing the student experience and university community to life.

The role should continuously identify new content opportunities, formats and trends while using performance data to understand what resonates with audiences and improve reach and engagement.

RESPONSIBILITIES

Social Media Management & Growth

• Take ownership of organic social media growth through channel-specific strategies designed to increase reach, engagement and audience growth.
• Manage the social media content calendar, including planning, scheduling, publishing and day-to-day channel management.
• Lead community management across social platforms, ensuring comments, messages and audience interactions are responded to appropriately and promptly.
• Monitor content performance across social platforms and YouTube, using insights to continuously improve content strategy.
• Identify emerging social media trends, formats and platform behaviours relevant to prospective and current students.
• Create and maintain social media event pages and digital event promotion to support registrations and attendance.
• Monitor relevant external platforms including Reddit, Quora and Google reviews to understand audience sentiment and identify emerging conversations around the University.
• Monitor competitor social media activity, content approaches and audience engagement to identify opportunities and emerging trends.

Content Creation

• Develop engaging, authentic content showcasing student life, academics, employability, events, achievements, campus culture and the wider university experience.
• Create short-form video, reels, interviews, student features, behind-the-scenes content and other platform-specific assets.
• Lead the end-to-end production of social video content, including concepts, scripting, filming, presenting where appropriate and coordinating editing.
• Identify students, alumni, faculty and university activities that can generate compelling social content.
• Coordinate photography and video coverage of events alongside the Senior Brand Executive, freelancers and interns.
• Ensure content remains aligned with brand guidelines while continuously identifying opportunities to evolve the University’s social media presence.

Community & Ambassador Management

• Recruit, train and coordinate student brand ambassadors/content creators to increase authentic student-generated content.
• Build relationships with student clubs, societies and student leaders to continuously identify content opportunities.
• Identify and manage appropriate influencer collaborations that can strengthen awareness and engagement among prospective students and parents.

Performance & Reporting

• Track reach, engagement, follower growth, video views and other agreed organic performance metrics.
• Identify high-performing and underperforming content and recommend adjustments.
• Provide regular insights on channel performance, audience behaviour and competitor activity.
• Test new formats and approaches in a calculated manner and use data to demonstrate their effectiveness.

RELATIONSHIPS

Internal

• Student Success Centre
• Student Services
• Student Life
• Academic Faculty
• Marketing and Admissions

External

• Employers and industry partners
• Alumni
• Professional bodies and external stakeholders

QUALIFICATIONS AND SKILLS

• Bachelor’s degree in Marketing, Communications, Media, Journalism, Business, or a related field (Master’s degree preferred).
• 2–5 years of experience in marketing, brand engagement, content creation, or communications (experience within higher education or professional services is an advantage).
• Strong hands‑on experience managing social media platforms, digital campaigns, and content calendars.
• Proven capability in video‑led content creation, including scripting, on‑camera presentation, and collaboration with editors.
• Experience in earned media, PR outreach, or influencer partnerships is highly desirable.
• Strong analytical mindset with the ability to interpret performance metrics and translate insights into action.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects, stakeholders, and deadlines in a fast‑paced environment.
• Familiarity with the UAE education or media landscape is an advantage.

LOCATION AND WORK ENVIRONMENT

• This position is a full-time, on-campus role offered on a 6-months contract.
• Flexibility for remote work based on operational requirements and approved workloads.

 COMPENSATION AND BENEFITS

• Competitive compensation package aligned with the industry.
• Freezone company sponsored visa.
• Health insurance with a quality provider under the company’s group medical policy.
• Annual air ticket after the completion of one year
• Annual leave as per the UAE Labour Law.
• Gratuity and end of service benefits as per the UAE Labour Law.
• Transport services or transport reimbursement if travelling is required offsite.
• Staff discounts on university programs and university’s short courses.

COMPANY DESCRIPTION

Transnational Academic Group (TAG https://transnationalacademicgroup.com/), established in 2007, specializes in providing private higher education and professional education in the Middle East and Africa. TAG’s education holdings include Curtin University Dubai, Lancaster University Ghana, and TAG International College Nigeria, ABN Training Institute South Africa, and TAGmyFuture. The group focuses on developing human capacity in emerging markets through its university partnerships, international colleges, and training institutes by offering a range of academic and professional pathway, undergraduate, and postgraduate programs across the disciplines of business, information technology, engineering, law, psychology, health sciences, and media. Its mission is centered on offering high-quality, career-focused education to foster the development of individuals who can contribute positively to their communities and nations.

Curtin University Dubai, a global campus of Curtin University Australia, was established in collaboration with TAG in 2017. It is recognized for its innovative approach to education, focusing on high-impact research and strong industry partnerships, which are designed to prepare students for future job markets.

Curtin University is ranked 183rd globally in the QS World University Rankings 2024 and continues to be positioned in the top 1% of universities globally according to the Academic Ranking of World Universities (ARWU) 2023 and Times Higher Education Ranking 2023. The Dubai campus is also 5-star rated by the QS Knowledge and Human Development Authority Education Classification Rankings.

The Dubai campus offers a diverse range of programs in areas such as Engineering, IT & Computing, Business & Management, and Health Sciences, each tailored to meet the demands of global and local markets. Additionally, the campus is a vibrant hub for student life, offering various clubs, societies, and a range of support services to enhance the student experience and foster community engagement. The university emphasizes personal attention to students, boasting an impressive graduate placement rate of 95% as of March 2024, highlighting its commitment to producing industry-ready professionals.

Curtin University Dubai values community engagement, forming strong ties to local and international communities through various initiatives. This engagement not only enhances the student learning experience but also contributes to societal development.